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Latest works
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SlimlinkRead (⏱️ 6–8 min)Slimlink is a SaaS for creating short links and QR codes with basic analytics. I designed it from scratch: landing, account, and admin panel. Focus—Instant Try on the first screen, self-onboarding, and shortening the path “sign-up → setup → pay → usage” through frequent incremental releases and measurable decisions. Result: registrations +65%, TTV 5.8→2.1 min, D7 +9 pp, MRR +37% -
SpaceLamaRead 👁️SpaceLama is a domain purchase and management service: registration and transfer, DNS/zone management, WHOIS privacy, auto-renewal, billing, and notifications. I designed the UX and user journey: domain search → pricing/TLDs → cart → checkout → activation → control panel (DNS, redirects, email, SSL) → renewal/transfer; added empty states, guidance, and expiry alerts. I built the design system: tokens (color/typography/radii/shadows), UI components (buttons, inputs, tables, cards, modals, toasts), states (hover/focus/disabled), light/dark themes. Adapted for web and mobile; prepared landing and promo templates; handoff via a Figma library (Variants/Auto Layout), asset export, and specs. -
HeySMSRead 👁️HeySMS is a SaaS SMS platform. I led a team of 2 designers and, together with the Product Owner and analysts, brought the product to profitability. I shipped a full redesign that had been stalled for six months due to prolonged processes and low-quality deliverables. The redesign increased trust and made the brand stand out among competitors. I also pushed and implemented AI-driven ideas to reduce support load (auto-replies, guidance, ticket classification). Results: registrations +58%, self-onboarding 30%→82%, support inbound −37%, MRR +41%, payback <3 months. -
Bristol x Pepsi coBehance 👁️Youtube 🔗 / Article 🔗
Bristol × Adrenaline Rush” (PepsiCo) tied the receipt-scan promo to the public Mesh Space story: a stratospheric balloon “shuttle” launch and user “wishes” sent “into space.” The mechanic: buy Adrenaline Rush at Bristol, register on the promo site with a receipt, join daily and grand prize draws. I led end-to-end design and production: key visual, space-themed can/label, promo landing with mobile-first upload, states for OCR/anti-fraud and notifications, plus a full asset kit (print/POSM, social banners). The campaign included an online hub for wish submissions, a launch-day livestream, relaunch of Bristol’s social accounts, and coordinated digital acquisition (context/targeting) -
RoistatBehance 👁️Roistat is a marketing analytics and automation platform: attribution and funnels across ads/site/CRM data, call tracking, dashboards, automation rules. I worked in the marketing department and on product: produced banners, landings, promo pages; built internal tools (a UTM generator and other services); later joined the internal product (web, mobile, desktop). I led a redesign of marketing web assets (landings/promo) and shipped multiple updates. Our division held top performance in company-wide quarterly performance reviews with the CEO for a year -
Amega financeWatchAmega is a trading platform. I led end-to-end product design—landing, web app, client area, and admin. Proposed and added Trading Signals and Copy Trading tools. Contributed to marketing campaigns by creating concepts and creatives. Results: higher engagement and trader conversion -
NeuromedWatchNeuromed is a comprehensive AI service designed to support doctors in their daily practice. It combines artificial intelligence with practice management tools to enhance efficiency, diagnostic accuracy, and the quality of patient care. The service operates through a web or mobile application, where doctors log in and access a personalized dashboard. The main focus is on convenience: the AI analyzes data in the background, offering tips and recommendations without interrupting communication with the patient. -
NeuroLawyerWatchNeuroLawyer is an AI platform for attorneys, public officials, judges, and law firms. It automates inquiry classification, fact/date extraction, legal norm and risk hints; drafts letters, claims, and contracts, performs redlines, and flags atypical clauses. It integrates with CRM/EDMS, email, and calendars; supports PDF/scan upload with OCR. Built on RAG, answers rely on local templates, policies, and cases with source links and draft versioning. Modes include contract overview, version compare, document builder, source-backed Q&A, and inbound triage. Security covers roles and access, PII scrubbing, on-prem/private cloud, and a mandatory human-in-the-loop. Pilot impact: time to usable summary 45→12 min, templated letters 50–60% faster, fewer missed deadlines. -
FinUFinU is a LATAM neobank: money transfers and incoming payments, online/offline bill pay, investments and CFD trading, plus a marketplace (air tickets and partner services). I acted as CDO: designed the product and design system from scratch, co-developed business processes with the PO, led partner negotiations and integrations (payment providers, trading platform, marketplace), and contributed to marketing creatives. Launched and put on a growth trajectory -
iGamingAn iGaming project with a set of simple games: Tickets (lottery-style), Wheel, Crash, and MyGame (friend-versus-friend in private rooms). I handled design and branding and contributed to narrative and gameplay logic. Signature mechanic I proposed — Creator Rooms: streamers open rooms, invite their audience, and play together on stream, driving organic growth and engagement. Platforms: web and mini-apps; additionally, a webview-wrapper distribution inside a host app was used for App Store presence (technical details and store-compliance specifics are not disclosed in the portfolio) -
Legal CRMWatchCRM/task planner for law firms: matters and projects, tasks with subtasks and deadlines, document storage with versioning, client and contact cards, statuses and timelines, in-app chat and comments, onboarding flow, marketing landing and auth, plus a UI kit/design system. Core flows include task creation/editing, matter stage routing, collaborative document work, and client/project search & filtering. -
IQ retailReadLink 🔗
IQ Retail is a closed B2B platform for distributors and retail chains: role-based accounts, complex price lists and limits, order placement with logistics, merchandising and a task marketplace, EDI integrations, and a loyalty program; the ecosystem also includes partner-program modules and IQ Recognition (on-site pack/data recognition) for participation validation. Partner: Megapolis Group. I designed the screen architecture and user flows (web/desktop), built a unified Figma design system (tokens/variants), created partner-program interfaces for ITG, JTI, and Philip Morris with pack recognition at points of sale, and established consistent patterns for orders, shipments, and reporting.
Education & Skills
I have experience in graphic and interface design, which shapes a structured and intentional approach to my work.
In addition, I continuously develop my skills through professional courses. The most recent one — Advanced Product Management: Vision, Strategy & Metrics — has broadened my perspective on product development and helped me connect design decisions with business goals and metrics.
In addition, I continuously develop my skills through professional courses. The most recent one — Advanced Product Management: Vision, Strategy & Metrics — has broadened my perspective on product development and helped me connect design decisions with business goals and metrics.
Expirience
2019–2021
MeshGroup
UI/UX Designer → Lead Designer
Retail & B2B-ecommerce: a patented, closed marketplace for Megapolis Group distributors (corporate access, complex price lists, limits, logistics).
As Lead Designer & team lead: set up design processes and roadmaps, planned and reviewed delivery, unified user flows, built screens and prototypes, ran testing and analytics. Ensured UI/UX consistency and smooth handoff for back/front-end teams.
As Lead Designer & team lead: set up design processes and roadmaps, planned and reviewed delivery, unified user flows, built screens and prototypes, ran testing and analytics. Ensured UI/UX consistency and smooth handoff for back/front-end teams.
2021–2022
Roistat
Product Designer
A marketing analytics & automation platform: attribution and funnels across ads/site/CRM data, call tracking, dashboards, and automation rules.
Worked in marketing and product: produced banners, landings, promo pages; developed internal tools (UTM generator and others); later joined the internal product (web, mobile, desktop) and led a redesign of marketing web assets. Our division ranked first in company-wide quarterly performance reviews with the CEO for a year.
Worked in marketing and product: produced banners, landings, promo pages; developed internal tools (UTM generator and others); later joined the internal product (web, mobile, desktop) and led a redesign of marketing web assets. Our division ranked first in company-wide quarterly performance reviews with the CEO for a year.
2022–2024
Amega
Product Lead Designer
Amega (Trading Platform). Trading product: web platform and client area; shipped Trading Signals and Copy Trading; contributed to promo campaigns and creatives.
FinU (LATAM Neobank). Neobank for Latin America: money transfers and incoming payments, online/offline bill pay, investments and CFD trading, marketplace (air tickets and partner services). Worked closely with the Product Owner to design and document business processes (onboarding, payment/operations, partner integrations), translated them into requirements and UI, and set up handoff with engineering.
Hiring & impact. Conducted interviews and hired designers (core team of 2–3): shortened the design & handoff cycle by ~30–40%, improved deliverable quality (fewer reworks), and sped up feature releases (1–2 week iterations).
Role: end-to-end product design (landing, web app, client area, admin) and oversight of the design function and integrations.
FinU (LATAM Neobank). Neobank for Latin America: money transfers and incoming payments, online/offline bill pay, investments and CFD trading, marketplace (air tickets and partner services). Worked closely with the Product Owner to design and document business processes (onboarding, payment/operations, partner integrations), translated them into requirements and UI, and set up handoff with engineering.
Hiring & impact. Conducted interviews and hired designers (core team of 2–3): shortened the design & handoff cycle by ~30–40%, improved deliverable quality (fewer reworks), and sped up feature releases (1–2 week iterations).
Role: end-to-end product design (landing, web app, client area, admin) and oversight of the design function and integrations.
2024–Present
Uspio
Senior Product Designer
Slimlink. SaaS for short links and QR codes with basic analytics. Designed from scratch: landing, account, admin. Focus on Instant Try on the first screen, self-onboarding, and incremental, metrics-driven releases. ( Effect: registrations +65%, TTV 5.8→2.1 min, D7 +9 pp, MRR +37%.)
HeySMS. SaaS SMS platform. Led two designers; together with the PO and analysts brought the product to profitability. Shipped a full redesign after a 6-month stall, increasing trust and brand distinctiveness. Drove support-load reduction initiatives (auto-replies/guidance/ticket classification).
Hiring & impact. Interviewed and hired designers (2 direct reports): increased delivery speed and handoff quality (fewer back-and-forths), accelerated the redesign launch and experimental releases.
HeySMS. SaaS SMS platform. Led two designers; together with the PO and analysts brought the product to profitability. Shipped a full redesign after a 6-month stall, increasing trust and brand distinctiveness. Drove support-load reduction initiatives (auto-replies/guidance/ticket classification).
Hiring & impact. Interviewed and hired designers (2 direct reports): increased delivery speed and handoff quality (fewer back-and-forths), accelerated the redesign launch and experimental releases.
